The Rapid Product Inception Playbook

The Rapid Product Inception is a two-day workshop that helps product teams turn a raw idea into a clearly defined, testable product concept. It’s fast, collaborative, and built to reduce risk by aligning your product vision with real customer needs

Who is it for?

• Founders and early-stage product teams.
• Innovation or digital teams with a new idea.
• Business leaders seeking alignment before committing investment.

When to use it?

• You have a promising product idea but need clarity on its scope
• You understand your potential users and their needs
• You’re preparing to invest in design or development

What will you achieve?

By following this workshop, you’ll create a set of core product assets:

• A shared Product Vision
• User Persona Cards
• A complete User Journey & Story Map
• A list of Cross-Functional Requirements
• A catalogue of Assumptions & Risks

These assets define the scope of your product’s first version—who it’s for, what it does, and where the risks lie. More importantly, they build shared understanding across your team, so you leave aligned and ready to move forward together.